The Value Of A Brand For A Product Or Service - 1508 Words

High end luxury, extravagance is the core of Elie Saab’s business. The brand has become a symbol of indulgence for the finer luxuries. At the essence, it is one of the few haute couture brands which is an added sense of elegance and importance. The brand focuses on those consumers who look toward the augmented value of the product and not the product itself. The representation of ES as a brand for the affluent and glamorous is the intangible benefit offered through its products. The decision to pay money for a product or service is often based on more than just the product or service itself. Consumers care deeply about the overall experience of the buying process: They respond to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. When all these elements come together to form a seamless experience, the customer is left with a feeling of satisfaction that ultimately builds loyalty† (Joseph, 2010). The actual product offered by Saab in haute couture is one created through personalized effort and a guaranteed lifelong experience. ES has four product lines – its essence and the representation of its brand name through Haute Couture. A Ready-to-Wear collection (RTW) that is updated every season and that has become an integral part of the ES experience. The third is Accessories which include shoes, handbags, jewelry, fragrances etc. and the fourth line is Wedding Dresses which are created as Haute Couture orShow MoreRelatedMarketing Is The Flow Of Product Value, Service And Brand Essay2478 Words   |  10 PagesDefinition of marketing: Marketing is the flow of product value, services to the public, the main purpose is to promote the interests of product sales, service and brand. Marketing as a system to provide information to the public dissemination and support Definition of marketing research: Market research is to connect with consumers, public and customers by information. 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