Recommendation and Implementation plan Essay Example | Topics and Well Written Essays - 500 words - 1

Recommendation and Implementation plan - Essay Example tablished by Market Research that the Customer buying is influenced by Quality of the Diamond, Retailers Goodwill in the market, knowledge and honesty of the Salesperson and recommendation of family and friends, in that order. Perception of Brands is curiously absent from the customer’s perspective and a strategy needs to be devised as a unique selling point (USP) of Canadian ArcticTM. Diamonds are expensive products and it is recommended that Market Segmentation is done for the US market where the company wishes to market it product. It has been observed that there are four kinds of potential buyers in the market viz., Baby Boomers (37-55 years/78 million), Generation X (25-36 years/45 million), Generation Y (18-24/71 million) Gifters, Self Gifters, and Retailers. Of these the Baby Boomers are wealthy and lovers of luxuries but demand value for money. As opposed to this the Gen X and Y spend less on luxuries but are impulsive spenders. The Gifters are casual buyers and the Retailers buy for mostly promoting their own private brands. Next emphasis should be placed on the areas where marketing efforts should be concentrated. It has been observed that maximum sales take place in California and New York with Texas a distant third. The number of outlets also follows the same pattern. It is therefore desirable to concentrate more on these areas as they will provide the maximum turnover. In these territories, particularly in the high exposure retail showrooms, the company should participate in Trade shows and offer retailer and salesperson promotion kits. They should also get celebrity sponsors to endorse the product for value effect. Similarly advertisements should be carried in glossy and glamour magazines which have high percentage of circulation among the wealthier population. Strategic Marketing Plans will not be of much use unless there is a solid implementation process in place. It is imperative that the amount of $ 300,000 is well spent. It has been seen

Mass Extinctions in the fossil record during End Permian Research Paper

Mass Extinctions in the fossil record during End Permian - Research Paper Example What distinguishes the theories is their validity in empirical terms as well as relevance scientifically. The first significant theory alludes that at the time of the mass extinction of species occupying the earth, there could have been a very catastrophic occurrence of volcanic eruption. The magnitude of the volcanic eruption could have been so big that it ended up wiping out a significant proportion of the earth’s population. The other postulation alludes that a meteorite might have struck the earth thus instigating the death of different species that occupied it. What intrigues is the magnitude of catastrophe that could have wiped out almost all the species adorning the earth without causing a major damage to the earth’s crustal rock layers. Besides, the selectivity in the survival of the species also raises doubts in reference to the theories alluded to offer the explanation to the occurrence of the wipe out. Evolutionary and archeological studies have pointed out to the possible occurrence of a period of a near extinction of all the species on the earth’s surface. This was irrespective of their habitat. This period is referred to as the end Permian time. The occurrences at the time have not been ascertained. The fact is that there have only been theories put forward to possibly try and explain the phenomena that occurred at the time. The following discourse puts the occurrences during the end Permian time into perspective. The focus is to try and critically analyses the occurrence of events during the time. In doing that, the works seeks to make references to theories postulated by scholars in regards to explaining the occurrence. The theories or stipulations are categorically selected depending on their relevance, accuracy, as well as empirical validity. The objective is to try and give a possible chronological account to the occurrence of the near extinction of