Issues in Global Business case study - it is Urgent Essay

Issues in Global Business case study - it is Urgent - Essay Example India is a suitable destination for Sony to expand its business in. The large population of middle class citizens and the diversity of people on the basis of their ethnicity, socioeconomic status, and needs has a lot of room to provide Sony with to expand. Sony needs to re-define its strategic planning in order to derive optimal benefits from the emerging economy of India. There is a range of issues Sony may face as it tends to accomplish this goal with a lot of implications on its supply chain. Issues Sony may face include poor infrastructure of India posing difficulties of logistics, excise tax system, laws and regulations, and culture shock. Sony can smoothly expand its business in India by learning from the mistakes the company has made in the past and the strategies of other companies that have successfully expanded businesses in emerging economies in the past. Introduction After the redevelopment of the domestic market in Japan that was ravaged by the tsunami and earthquake in the year 2011, the Japanese companies need to quickly expand in the emerging economies, and Sony is no exception. Companies like Sony cannot succeed without rethinking their strategies and finding ways to deal with a range of challenges that include but are not limited to distaste for the market’s low- and middle-end segments, reluctance to show organizational and financial commitment in the emerging economies, failure in proper allocation of talent, and aversion to acquisitions and mergers. In other words, Sony needs to re-define its competitive strategy in the contemporary market conditions in the emerging economies it chooses to expand its business in. â€Å"Developing a competitive strategy is developing a broad formula for how a business is going to compete, what its goals should be, and what policies will be needed to carry out those goals† (Porter, 1998, p. xxiv). It is, indeed a tough target to achieve, but it is not impossible as companies like Daikin and Unic harm are already on their way to achieving this target. Sony has had a lot of successes in the emerging markets in the past. Sony’s strengths in such markets primarily included a strong grasp over the retail channel that enabled the company to have highly efficient operations, programs of product planning and marketing to address the individual and collective needs of the emerging markets, and the ability of the company to leverage the entertainment assets of Sony Group to take its effectiveness in the market to the next level. This can be estimated from the fact that Sony has boasted a position in the industry as the provider of numerous channels that are publicly liked and highly rated. Two of the channels of Sony Pictures Television are included in the list of the top-rated channels of television in the market. Sony has achieved a high level of awareness by effectively leveraging as a leading entertainment company. Therefore, it assumes immense tendency to boost the sales of its products in the electronics business and gain the top brand’s position in emerging economies